The Nissan Titan is set to bid farewell after the 2024 model year. According to Brian Brockman, the Nissan spokesman, the full-size pickup truck’s production at the Canton, Mississippi plant will come to an end in mid-2024. Afterward, the plant will be reconfigured to produce electric vehicles, ensuring that no job losses occur during the transition.
The reason for the Titan’s discontinuation was not explicitly provided by Brockman. However, the sales figures tell a clear story. In 2022, only 15,063 units of the Titan were sold in the U.S., marking a 45% decrease from the previous year. Predictions for 2023 indicate that the sales performance won’t show significant improvement.
Introduced in 2004, the Titan nameplate saw a second-generation version in 2016. Despite initially enjoying strong sales figures, the global financial crisis in 2008 took its toll, and sales have been on a downward trend since then. Even with updates in 2020, the second-generation Titan couldn’t recover its sales numbers.
For its final year in the market, the 2024 Nissan Titan lineup offers an SV Bronze Edition Package with various enhancements to the exterior, such as color accents, a sport bar, 20-inch wheels, and custom floor mats, at a cost of $2,980. The starting price for the 2024 Titan is $47,665, inclusive of a $1,895 destination charge. All 2024 Titans will be equipped with the same 5.6-liter V-8 engine, delivering 400 hp and 413 lb-ft of torque.
Following the discontinuation of the Titan, the Nissan Canton plant will focus on producing two electric vehicles—one for Nissan and another for Infiniti. Nissan provided a glimpse of these EVs in early 2022, with production expected to commence around 2025.
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Frequently Asked Questions (FAQs) about Electric vehicles (EVs)
Q: When will the Nissan Titan be discontinued?
A: The Nissan Titan will be discontinued after the 2024 model year. Production at the Canton, Mississippi plant is scheduled to end in mid-2024.
Q: What will happen to the Canton plant after the Titan is discontinued?
A: After the Titan’s discontinuation, the Canton plant will be retooled for production of electric vehicles (EVs). Two EVs, one for Nissan and another for Infiniti, will be built at the plant.
Q: What is the reason for the Titan’s demise?
A: The Nissan spokesperson didn’t provide a specific reason for the Titan’s discontinuation. However, declining sales numbers in recent years, with only 15,063 units sold in the U.S. in 2022, suggest a contributing factor.
Q: Will there be any job losses due to the plant’s transition to EV production?
A: No, Nissan has confirmed that no job losses are planned during the transition of the Canton plant to EV production.
Q: What enhancements are offered in the 2024 Titan’s SV Bronze Edition Package?
A: The 2024 Titan’s SV Bronze Edition Package includes color accents on the exterior, a sport bar, 20-inch wheels, and custom floor mats, available at an additional cost of $2,980.
Q: How much does the 2024 Nissan Titan cost?
A: The 2024 Nissan Titan is priced from $47,665, which includes a $1,895 destination charge.
Q: What type of engine is used in all 2024 Titan models?
A: All 2024 Titan models are equipped with the same 5.6-liter V-8 engine, which is rated at 400 horsepower and 413 lb-ft of torque.
More about Electric vehicles (EVs)
- AutoMotorMart: Link
- Nissan Titan Official Website: Link
- Nissan Canton Plant: Link
- Nissan Electric Vehicles: Link
- Nissan Infiniti Official Website: Link