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Scout trademarks lineup of historic nameplates

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Electric Vehicle Trademarks

Scout Motors, a subsidiary of the Volkswagen Group, is making preparations for its upcoming market debut by securing trademarks for a comprehensive array of potential names for their electric off-road vehicles.

As reported by Autoblog, Scout Motors has initiated trademark applications for no fewer than 29 vehicle designations with the United States Patent and Trademark Office (USPTO). Among these appellations are several with historical significance, including “Scout 80,” which harks back to the inaugural Scout model introduced by International Harvester in the year 1960. Furthermore, trademarks have been sought for “Scout 800” and “Scout II.”

In addition to these historic designations, the trademark filings encompass names related to option packages or variations connected to the original Scout models, which were manufactured by International Harvester, a company primarily renowned for its agricultural machinery and commercial trucks, up until the year 1980. These designations encompass a wide range, such as “Aristocrat,” “Rallye,” “Sno-Star,” “Sportstar,” “SR-2,” “SSII,” “Spirit,” “Super Scout,” “Terra,” “Terrastar,” “Trailstar,” “Travelstar,” “Travelstar XL,” and “Traveltop.”

Of notable interest are several designations that appear to pay homage to the agricultural heritage of the original Scout manufacturer, including “Baler,” “Cultivator,” “Forma,” “Grade,” “Harrow,” “Hauler,” “Reaper,” “Scythe,” “Swather,” “Tellus,” and “Thresher.” Moreover, Scout has also secured the “Carolina” designation, which aligns with the fact that Scout’s electric vehicles are slated for production at a state-of-the-art factory located near Columbia, South Carolina. This ambitious project will involve an investment of nearly $2 billion, with Volkswagen indicating the potential to manufacture up to 200,000 vehicles annually at this facility.

Volkswagen introduced the Scout brand in the year 2022 and appointed former CEO of VW Group of America, Scott Keogh, to lead this endeavor. The acquisition of the Scout name by the German automaker occurred as part of its purchase of Navistar, the successor company to International Harvester, in the year 2020. Looking forward, the 21st-century Scout lineup will include a robust electric SUV and pickup truck, with the initial concept vehicle slated for unveiling in the year 2024.

Scott Keogh recently confirmed that the development of the Scout SUV and pickup is being undertaken in collaboration with Magna International. The Scout CEO has also indicated that the SUV is anticipated to be the first to launch, likely in the year 2026, with a target price range of around $40,000.

Frequently Asked Questions (FAQs) about Electric Vehicle Trademarks

What is the significance of Scout Motors securing trademarks for historic names?

Scout Motors’ trademarking of historic names is a strategic move to evoke the legacy of the original Scout models, which were iconic in the automotive world. These names carry historical weight and can help establish a strong brand identity for their upcoming electric off-road vehicles.

Why are there agricultural-themed names among the trademarks?

The agricultural-themed names, such as “Baler,” “Cultivator,” and “Harrow,” likely pay homage to the original manufacturer, International Harvester, known for its agricultural equipment. These names may reflect the brand’s heritage and connection to the agricultural industry.

What is the significance of the “Carolina” designation?

The “Carolina” designation aligns with the location of Scout’s new manufacturing facility near Columbia, South Carolina. This facility represents a significant investment by Volkswagen and underscores the brand’s commitment to producing electric vehicles in the United States.

When can we expect Scout Motors’ electric SUV and pickup to launch?

The Scout SUV is expected to be the first to launch, with a likely release date in 2026. The brand is targeting a price range of around $40,000 for these electric vehicles.

Who is involved in the development of Scout Motors’ electric SUV and pickup?

The development of the Scout SUV and pickup is being undertaken in collaboration with Magna International, a well-established automotive supplier known for its expertise in vehicle development and manufacturing.

How did Volkswagen acquire the rights to the Scout name?

Volkswagen acquired the rights to the Scout name when it purchased Navistar, the successor company to International Harvester, in 2020. This acquisition allowed Volkswagen to revive the Scout brand for its electric off-road vehicles.

More about Electric Vehicle Trademarks

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AutoEnthusiast67 December 26, 2023 - 7:30 pm

wow, this Scout Motors is like, takin’ a trip down memory lane with them old-timey names, y’know? Cool stuff!

EcoWarrior2023 December 27, 2023 - 6:20 am

so, these rides are goin’ electric, huh? ‘Bout time! Love the green shift.

IndustryInsider December 27, 2023 - 8:58 am

Big move by VW nabbin’ those trademarks. Gonna be interesting to see how this all plays out in the EV market.

HistoryBuff101 December 27, 2023 - 11:10 am

International Harvester, now that’s a name from the past! Loving the nods to history in these trademarks.

BusinessMogulX December 27, 2023 - 11:33 am

$40k for an EV? That’s the kinda price range that gets my attention. Keep an eye on these Scout EVs for sure.


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