Home Auto News Nighthawk nameplate trademarked by Stellantis

Nighthawk nameplate trademarked by Stellantis

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Stellantis, the automotive corporation, has recently submitted a trademark application to the United States Patent and Trademark Office (USPTO) on November 30. This application pertains to the name “Nighthawk” and specifically covers its use in the category of “land vehicles, namely, passenger automobiles.” It is worth noting that in the automotive industry, companies often trademark names without immediate plans for their utilization, leaving the possibility open for future use. Thus, it remains uncertain whether the Nighthawk name will ultimately find its way onto a production vehicle or concept. However, it does appear to be a suitable candidate for incorporation within Stellantis’ brand portfolio.

Jeep, one of Stellantis’ prominent brands, currently employs the “Trailhawk” moniker to distinguish its most off-road-capable variants across models such as the Compass, Renegade, Cherokee, and Grand Cherokee. Previously, the “Trackhawk” designation was utilized for the high-performance iteration of the Grand Cherokee, a practice that concluded with the current generation of the Grand Cherokee. Given this context, the Nighthawk name aligns seamlessly with Jeep’s nomenclature and ethos.

If Jeep does indeed acquire the Nighthawk name, it is highly probable that it will be associated with an electric vehicle (EV) or a plug-in hybrid. Stellantis has unveiled ambitious plans to introduce 25 EVs to the U.S. market by 2030, all of which will be underpinned by the four dedicated EV platforms announced in 2021. A significant portion of these electric offerings is expected to carry the Jeep emblem.

According to information outlined in a document from the United Auto Workers (UAW) detailing their latest agreement with Stellantis, the next-generation Wrangler, part of the J70 series, is slated to be exclusively available as an EV and plug-in hybrid. Production of this electrified Wrangler is scheduled to commence in 2028 at the existing Wrangler production facility in Toledo, Ohio.

Furthermore, the same document suggests that the forthcoming generation of the Grand Cherokee will incorporate an electric variant, while retaining a gasoline powertrain option. This indicates that Stellantis is exploring electrification options across its Jeep lineup. Although the Nighthawk name may not yet have a designated purpose, the evolving landscape of

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