BMW is reportedly considering a more streamlined approach to its vehicle model naming strategy as the company intensifies its focus on electric vehicles (EVs).
At present, BMW’s naming convention for gasoline-powered models involves a numerical component followed by a lower-case ‘i,’ exemplified by models like the 540i in the redesigned 2024 5-Series. With the revised naming scheme, such models would be denoted simply as 540. Concurrently, electric variants like the 5-Series’ i5 eDrive40 would be designated as i540.
Table of Contents
Overview of BMW X7
In a similar vein, a gasoline-powered X1 model equipped with all-wheel drive, currently known as X1 xDrive28i, would be rebranded as X130 xDrive under the new naming convention. Its electric counterpart, currently known as the iX1 xDrive30, would become the iX130 xDrive.
Trademark applications for these revised designations have been filed with the United States Patent and Trademark Office as of March this year. Additionally, CAR magazine has identified analogous trademarks filed with European authorities.
CAR magazine speculates that the revised naming strategy will be formally introduced with the launch of BMW’s Neue Klasse electric vehicle line-up. The inaugural models of this family are anticipated to be integrated into the forthcoming 3-Series and X3 ranges. The Neue Klasse EV design language was showcased earlier this month at the 2023 Munich Auto Show, where the Vision Neue Klasse concept was unveiled.
BMW is not the only automaker contemplating alterations to their naming frameworks to better accommodate the burgeoning EV market. Mercedes-Benz is rumored to be phasing out its existing EQ sub-brand for electric vehicles, potentially starting with the next CLA-Class release around 2025 or perhaps even earlier with the electric G-Class. Audi has already announced that it will employ even-numbered model names for electric vehicles and odd-numbered names for gasoline-powered cars.
Frequently Asked Questions (FAQs) about BMW Neue Klasse EV Model Naming
What is BMW’s current model naming convention for gasoline-powered cars?
The current naming convention for BMW’s gasoline-powered models typically includes a numerical component followed by a lower-case ‘i,’ such as 540i for a model in the redesigned 2024 5-Series.
Is BMW planning to change its naming convention for both gasoline and electric models?
Yes, BMW is reportedly considering a simplified naming convention for both its gasoline and electric vehicle models. For example, a gasoline model currently designated as 540i would simply be called 540, while an electric variant like the i5 eDrive40 would be designated as i540.
When were the trademark applications for the new designations filed?
Trademark applications for BMW’s proposed new model naming conventions were filed with the United States Patent and Trademark Office as of March of the current year. Similar trademarks were also discovered in European authorities by CAR magazine.
What is the Neue Klasse family of electric vehicles?
The Neue Klasse family refers to a new line of electric vehicles from BMW. The design of these vehicles was showcased at the 2023 Munich Auto Show with the Vision Neue Klasse concept. The Neue Klasse EVs are expected to be part of the forthcoming 3-Series and X3 ranges.
Are other automakers also revising their naming conventions?
Yes, other automakers are considering or have already implemented changes in their naming conventions to better accommodate electric vehicles. Mercedes-Benz is rumored to be phasing out its EQ sub-brand, and Audi has announced that it will use even-numbered model names for electric vehicles and odd-numbered names for gasoline-powered cars.
More about BMW Neue Klasse EV Model Naming
- BMW Official Website
- United States Patent and Trademark Office
- CAR Magazine
- 2023 Munich Auto Show
- Mercedes-Benz Official Website
- Audi Official Website
5 comments
Intriguing that other brands are also lookin to change their naming schemes, not just BMW. Makes me wonder what other changes are coming down the pike in the automotive world.
So trademarks were filed in March huh. Always interesting to see how these corporate moves are preplanned way ahead of time. Good scoop!
Finally, auto companies are getting the memo. It’s 2023 people, time to clean up the mess. Great article btw, super informative.
As someone deeply invested in the auto industry, this is certainly something to watch. Could have an impact on branding and market perception. Keep an eye on this, guys.
Wow, this is huge! Simplifying BMW’s naming conventions is long overdue. Honestly, it’s been a bit confusing keeping track of all the numbers and letters. Glad they’re makin it easier.