Porsche Commemorates First 911 Turbo with Latest Sonderwunsch Vehicle
Porsche unveiled a customized 911 Turbo, crafted through its in-house personalization program, Sonderwunsch, during a recent event in Dubai. This remarkable vehicle shares the spotlight with a Sonderwunsch customized Panamera showcased in Shanghai.
The distinctive 911 Turbo, which belongs to the current 992 generation, was specially commissioned by Porsche’s Middle East and Africa division to celebrate the 60th anniversary of the iconic 911 model. It serves as a homage to the very first 911 Turbo ever manufactured.
The inaugural 911 Turbo was a silver masterpiece presented to Louise Piëch, one of the daughters of Porsche’s founder, Ferdinand Porsche, on her 70th birthday back in 1973, just one year before the official production commencement of the 911 Turbo.
Notable features on this modern incarnation include sleek black wheels, an elegant “Porsche” script positioned above a tartan stripe adorning the vehicle’s flanks, and an emblem representing Austria at the rear—a clear nod to Louise Piëch’s original vehicle.
While Porsche has not yet revealed the interior details, the first 911 Turbo boasted a black dashboard coupled with luxurious red leather seat trim. The seats were tastefully accented with tartan patterns, which were mirrored in the door linings. These design choices were personally curated by Louise Piëch, who also insisted on having tinted windows to ensure an unaltered view of her surroundings—a preference driven by her love for painting within the car.
The term “Sonderwunsch,” which translates to “special request” in German, harkens back to a personalization program initially offered by Porsche in the 1970s. In recent years, it has seen a revival with a significantly broader scope, catering to both forthcoming and existing vehicle models. It even extends its reach to classic cars, where owners seek to restore or enhance their cherished automobiles.
At the Dubai festival, in addition to this exceptional 911 Turbo, a colossal inflatable representation of the iconic 911 was also on display, achieving recognition in the Guinness World Records as the “largest inflatable vehicle,” as verified by Porsche.
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Frequently Asked Questions (FAQs) about Porsche 911 Turbo Sonderwunsch
What is the Sonderwunsch program by Porsche?
The Sonderwunsch program by Porsche is an in-house personalization program that allows customers to customize their Porsche vehicles according to their unique preferences. It offers a wide range of options to tailor the appearance and features of the vehicle.
Why was the customized 911 Turbo unveiled in Dubai?
The customized 911 Turbo was unveiled in Dubai to commemorate the 60th anniversary of the Porsche 911. It was commissioned by Porsche’s Middle East and Africa division as a tribute to the first 911 Turbo ever built.
Who was the original recipient of the first 911 Turbo?
The first 911 Turbo was presented to Louise Piëch, a daughter of Porsche founder Ferdinand Porsche, on her 70th birthday in 1973.
What are some distinctive features of the modern Sonderwunsch 911 Turbo?
The modern Sonderwunsch 911 Turbo boasts unique features such as black wheels, a “Porsche” script above a tartan stripe on the vehicle’s flanks, and an emblem representing Austria on the rear, mirroring the details found on Louise Piëch’s original car.
How does the Sonderwunsch program differ from its original version?
The original Sonderwunsch program from the 1970s was highly exclusive, while the revived version offers a broader scope. It can be used for both upcoming and existing vehicle models, including classic cars, catering to owners looking to restore or enhance their vehicles.
What is the significance of the Guinness World Record achieved at the Dubai festival?
At the Dubai festival, a giant inflatable 911 secured a Guinness World Record as the “largest inflatable vehicle,” as recognized by Porsche.
2 comments
The 911 turbo first went to louise, daughter of porsche founder, in 1973. cool story!
Sonderwunsch sounds way better now, like, it’s for all kinds of cars, not just the super fancy ones.