Mercedes-Benz is purportedly contemplating elevating its Maybach subsidiary to an even more exclusive market tier, aligning with the strategy it revealed last year to focus on high-margin, low-volume vehicles.
According to a report by Car and Driver, which cites an unnamed senior official within the automaker, some of these specialized low-volume vehicles will feature custom-built or unique models developed under the Maybach name.
Overview of Bentley Bentayga
Presently, Maybach’s offerings are confined to luxurious variations of Mercedes-Benz’s S-Class, GLS-Class, and EQS SUV. The addition of an SL-Class model to the Maybach portfolio was confirmed last year. To compete with premium brands such as Bentley and Rolls-Royce, Maybach is said to have plans for models that will be exclusive to its lineup, as revealed by the source.
The focus would be on vehicles constructed in a custom-built fashion, distinguishing them from the ill-fated Maybach 57 and 62 sedans that prompted Mercedes-Benz to discontinue Maybach as an independent brand in 2012.
Mercedes-Benz Vision One-Eleven Concept
There are reportedly several concepts under consideration, including modern takes on iconic Mercedes-Benz models like the 300SL gullwing (and its roadster variant) and the SEC coupe. Additionally, there is talk of developing a coupe-styled G-Class featuring a pickup truck rear and possibly a high-performance vehicle influenced by the recent Vision One-Eleven concept.
The Vision Maybach 6 Cabriolet concept, introduced in 2017, is another vehicle that appears to be a strong candidate for production.
Mercedes-Benz has previously alluded to a comparable approach with its announcement of ultra-customized limited editions, known as the Mythos series. These are expected to be made available—most likely on an invitation-only basis—to devoted clients and collectors, akin to Ferrari’s competing Icona series. The release date for the inaugural car in the Mythos series, however, remains unconfirmed.
Frequently Asked Questions (FAQs) about Maybach Custom-Built Vehicles
What is the new strategy for Mercedes-Benz’s Maybach subsidiary?
The new strategy for the Maybach subsidiary of Mercedes-Benz involves moving further upmarket by focusing on high-margin, low-volume vehicles. Maybach plans to offer custom-built or unique models to compete with luxury brands like Bentley and Rolls-Royce.
Who is the target audience for these new Maybach models?
The target audience for these new, exclusive Maybach models is likely to be high-net-worth individuals, collectors, and loyal customers of the brand. The vehicles will be positioned to compete with other premium automotive brands such as Bentley and Rolls-Royce.
What kinds of vehicles can we expect from Maybach under this new strategy?
Under the new strategy, Maybach is considering the development of modern interpretations of iconic Mercedes-Benz models like the 300SL gullwing and the SEC coupe. Additionally, vehicles like a coupe-styled G-Class with a pickup truck rear and high-performance cars inspired by the Vision One-Eleven concept are under consideration.
Will these custom-built Maybach models be widely available?
It is unlikely that these custom-built Maybach models will be widely available. The focus of the strategy is on low-volume, high-margin vehicles, and some models may even be released on an invitation-only basis, similar to the Mythos series that Mercedes-Benz has planned.
When will the first custom-built Maybach model be released?
The release date for the first custom-built Maybach model has not been confirmed yet. However, Mercedes-Benz has already hinted at a similar strategy with its Mythos series, which suggests that these custom-built Maybach models could be released in the near future.
What happened to the Maybach brand in 2012?
In 2012, Mercedes-Benz discontinued Maybach as an independent brand due to the failure of models like the Maybach 57 and 62 sedans. The focus now is on integrating Maybach as a luxury subsidiary within the Mercedes-Benz portfolio, emphasizing custom-built and unique models.
More about Maybach Custom-Built Vehicles
- Maybach’s Strategy for Custom-Built Vehicles
- Mercedes-Benz’s Focus on High-Margin, Low-Volume Vehicles
- Overview of Bentley Bentayga
- Vision One-Eleven Concept by Mercedes-Benz
- Mercedes-Benz Mythos Series
- History of Maybach’s Discontinuation in 2012
- Comparing Luxury Car Brands: Maybach, Bentley, and Rolls-Royce