Italian design house Pininfarina has recently launched its own electric vehicle (EV) brand, debuting with the 1,874-hp Battista hypercar. Now, they are shifting their focus towards more mass-market models, and one of their upcoming offerings is an SUV, previewed by the Pura Vision concept.
The Pura Vision concept was unveiled to the public for the first time on Tuesday and is scheduled for a formal debut later this month at the Monterey Car Week in California. Previously, a preliminary version of the concept was shown privately during the 2019 Monterey Car Week to potential buyers and some media outlets, including AutoMotorMart.
The concept adheres to Pininfarina’s Pura design language, which emphasizes design purity, merging form and function seamlessly. Notably, the front end of the Pura Vision SUV is sleek and low, featuring concealed headlights and nanofiber-based thin daytime running lights. The main headlights are tucked within a wide air intake along the front edge of the hood.
However, the most striking aspect of the Pura Vision is its glasshouse design, inspired by the 1953 Alfa Romeo 6C 3000 Superflow concept. Rather than a conventional frame, the Pura Vision’s roof incorporates a fixed center section called the Biscotto, connecting the front windscreen and the rear tailgate. This Biscotto also supports large curved glass windows that shape the rest of the cabin. The windows, hinged at the Biscotto, along with pillarless doors, create a wide opening for easy access.
Inside, the cabin maintains a minimalist aesthetic with digital screens serving as both the instrument cluster and infotainment hub. Many vehicle controls are integrated with the infotainment system. The seats take inspiration from yacht design, resembling the foils of a sailboat, while the center console resembles the boom of a sail.
In terms of size, the Pura Vision is a sizable vehicle, measuring 205 inches in length, making it about six inches longer than a Range Rover, and it boasts a width of 84.5 inches, including the side mirrors, which are tiny cameras mounted on aluminum rails along the roof’s edge.
Although specific details about the powertrain are not disclosed, Pininfarina mentioned during the 2019 showing that the production version would offer up to 1,000 hp and utilize an off-the-shelf modular platform, following a similar approach to their Battista hypercar, which used a platform sourced from Rimac.
The Monterey Car Week, scheduled from August 11 to 20, will witness Pininfarina’s unveiling of the Battista Edizione Nino Farina special edition, as well as another production-bound model following the principles of the Pura design language. This mystery model is described as a “different proposition” from the Pura Vision, indicating that it may not be an SUV. Back in 2019, Pininfarina hinted at a lineup of five models, including a sedan, coupe, convertible, SUV, and Battista hypercar.
Frequently Asked Questions (FAQs) about electric SUV
What is the Pininfarina Pura Vision concept?
What are the key features of the Pura Vision concept?
The Pura Vision concept boasts a low and sleek front end with hidden headlights and nanofiber-based thin daytime running lights. Its standout feature is a glasshouse design inspired by the 1953 Alfa Romeo 6C 3000 Superflow concept, featuring a fixed center section known as the Biscotto, supporting large curved glass windows.
What are the dimensions of the Pura Vision concept?
The Pura Vision concept measures 205 inches in length, making it about six inches longer than a Range Rover. Its width, including the side mirrors, is 84.5 inches.
What is the powertrain of the Pura Vision concept?
Specific details about the powertrain have not been disclosed yet. However, during the 2019 showing, Pininfarina indicated that the production version would offer up to 1,000 hp and use an off-the-shelf modular platform, similar to their Battista hypercar.
When and where will the Pura Vision concept be formally introduced?
The Pura Vision concept is set to make its formal debut during the Monterey Car Week in California later this month.
What is the Pura design language?
The Pura design language of Pininfarina is all about design purity, where form and function are harmoniously integrated, resulting in a minimalist and elegant aesthetic.
Will there be other models from Pininfarina’s EV brand?
Yes, Pininfarina has hinted at a lineup of five models, including a sedan, coupe, convertible, SUV (like the Pura Vision), and their flagship Battista hypercar.
More about electric SUV
- Pininfarina Official Website: Pininfarina
- Pininfarina Pura Vision Concept: Pura Vision Concept
- Monterey Car Week: Monterey Car Week
- Pininfarina Battista Hypercar: Battista Hypercar