The 2024 Ford Bronco Eliminates Its Base Model and Now Starts at $41,025

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Gone are the days when the Ford Bronco was available for under $30,000, as the renowned off-road vehicle has experienced another price increase.

Starting at $41,025 for the 2024 Ford Bronco, inclusive of a $1,895 destination fee, the vehicle has seen a rise of $3,595 from the 2023 model’s starting price, and a remarkable $11,030 increase since the iconic model made its comeback in 2021. The range has reoriented, with the base model being removed, the Big Bend grade becoming the new entry-level option, and standard technology being augmented.

Ford Bronco in Brief

The elimination of the base model also means the disappearance of basic features such as steel wheels and cloth seats from the entry-level Bronco. The Big Bend model is now standard with 17-inch gray painted aluminum wheels and seats made of marine-grade vinyl.

Every Bronco now comes equipped with a 12.0-inch touchscreen that supports wireless Apple CarPlay and Android Auto. Prior to this, an 8.0-inch touchscreen was the standard and sole option on the base and Big Bend models. An 8.0-inch digital gauge cluster maintains its standard status.

The Everglades model is back for 2024 and is priced at $57,415, marking a $2,820 increase from its 2022 debut.

2024 Ford Bronco Raptor

The Bronco Raptor has introduced new customization options. Among the highlights of the updates is the Code Orange package, featuring Code Orange-colored graphics, tow hooks, and headlock rings. Other options now available include body-colored fender flares, along with Shelter Green and Velocity Blue paint shades. The Raptor model’s price has risen to $91,730, an increase of $21,735 since its launch in 2022.

The 2-door Outer Banks model has been dropped, leaving only a 4-door version. The Badlands model’s optional $795 Heavy Duty Modular Front Bumper is now a standard feature, with the model priced at $51,290.

Subtle alterations across the lineup might go unnoticed without careful inspection, but specific packages like the 333A High Package and 334A Lux Package have been merged into a single 334A High/Lux Package on the Badlands variant.

Ford’s spokesperson, Brandon Turkus, explained to AutoMotorMart that these changes in the lineup and packages are meant to “align with customer demands and help shorten manufacturing time.”

In response to a query about the potential return of the base model, Turkus stated that “anything is possible.”

Frequently Asked Questions (FAQs) about 2024 Ford Bronco

More about 2024 Ford Bronco

• 2024 Ford Bronco Official Site
• Ford Bronco Raptor Details
• AutoMotorMart’s Article on 2024 Ford Bronco
• Ford’s Press Release on 2024 Lineup Changes