Gone are the days when the Ford Bronco was available for under $30,000, as the renowned off-road vehicle has experienced another price increase.
Starting at $41,025 for the 2024 Ford Bronco, inclusive of a $1,895 destination fee, the vehicle has seen a rise of $3,595 from the 2023 model’s starting price, and a remarkable $11,030 increase since the iconic model made its comeback in 2021. The range has reoriented, with the base model being removed, the Big Bend grade becoming the new entry-level option, and standard technology being augmented.
Ford Bronco in Brief
The elimination of the base model also means the disappearance of basic features such as steel wheels and cloth seats from the entry-level Bronco. The Big Bend model is now standard with 17-inch gray painted aluminum wheels and seats made of marine-grade vinyl.
Every Bronco now comes equipped with a 12.0-inch touchscreen that supports wireless Apple CarPlay and Android Auto. Prior to this, an 8.0-inch touchscreen was the standard and sole option on the base and Big Bend models. An 8.0-inch digital gauge cluster maintains its standard status.
The Everglades model is back for 2024 and is priced at $57,415, marking a $2,820 increase from its 2022 debut.
2024 Ford Bronco Raptor
The Bronco Raptor has introduced new customization options. Among the highlights of the updates is the Code Orange package, featuring Code Orange-colored graphics, tow hooks, and headlock rings. Other options now available include body-colored fender flares, along with Shelter Green and Velocity Blue paint shades. The Raptor model’s price has risen to $91,730, an increase of $21,735 since its launch in 2022.
The 2-door Outer Banks model has been dropped, leaving only a 4-door version. The Badlands model’s optional $795 Heavy Duty Modular Front Bumper is now a standard feature, with the model priced at $51,290.
Subtle alterations across the lineup might go unnoticed without careful inspection, but specific packages like the 333A High Package and 334A Lux Package have been merged into a single 334A High/Lux Package on the Badlands variant.
Ford’s spokesperson, Brandon Turkus, explained to AutoMotorMart that these changes in the lineup and packages are meant to “align with customer demands and help shorten manufacturing time.”
In response to a query about the potential return of the base model, Turkus stated that “anything is possible.”
Frequently Asked Questions (FAQs) about 2024 Ford Bronco
What is the starting price of the 2024 Ford Bronco?
The starting price of the 2024 Ford Bronco is $41,025, including a $1,895 destination charge.
Has the base model of the Ford Bronco been removed for 2024?
Yes, the 2024 Ford Bronco lineup has shifted upward with the base model disappearing, and the Big Bend grade stepping in as the entry point.
What are the new standard features in the 2024 Ford Bronco?
Every 2024 Ford Bronco now features a 12.0-inch touchscreen with wireless Apple CarPlay and Android Auto, and the Big Bend comes standard with 17-inch gray painted aluminum wheels and marine-grade vinyl seats.
How much does the 2024 Ford Bronco Raptor cost?
The 2024 Ford Bronco Raptor is priced at $91,730, reflecting a substantial increase from its launch price in 2022.
What are the new design options for the 2024 Ford Bronco Raptor?
The new design options for the 2024 Ford Bronco Raptor include a Code Orange package with specific colored graphics, tow hooks, and headlock rings, along with options for body-colored fender flares and new paint colors.
Is the 2-door Outer Banks model still available for the Ford Bronco?
No, Ford has dropped the 2-door Outer Banks model, making the grade a 4-door affair only for the 2024 Ford Bronco.
What was the reason for the changes in the Ford Bronco lineup?
According to Ford spokesman Brandon Turkus, the changes in the lineup and packaging are to “align with customer demands and help shorten manufacturing time.”
More about 2024 Ford Bronco
- 2024 Ford Bronco Official Site
- Ford Bronco Raptor Details
- AutoMotorMart’s Article on 2024 Ford Bronco
- Ford’s Press Release on 2024 Lineup Changes