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Honda to preview EV series for global markets at 2024 CES

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Honda EV Strategy

Honda is embarking on a bold electric vehicle (EV) initiative with the aim of launching 30 EVs worldwide by 2030, with a focus on penetrating the U.S. market. This commitment will be showcased at the upcoming 2024 Consumer Electronics Show (CES), scheduled for January 9th, where Honda will unveil a sneak peek of its forthcoming EV lineup designed for global markets, along with various associated technological innovations. The presentation will feature a keynote address by Honda’s CEO, Toshihiro Mibe.

In a teaser image released by Honda, we catch a glimpse of a streamlined vehicle boasting a sleek, sealed front end and wheels meticulously crafted for optimal aerodynamics. This teaser hints at the automaker’s serious intent to make a significant impact in the realm of electric mobility.

After a period of hesitancy regarding EVs, Honda is now poised to make substantial strides in this domain. In the upcoming year, Honda is set to introduce the Prologue midsize SUV, developed in collaboration with General Motors and utilizing the Ultium platform and battery technology. Notably, this vehicle will also be manufactured in partnership with GM. Acura, Honda’s luxury division, is following a similar trajectory with the ZDX midsize SUV, also underpinned by the Ultium platform, slated for release in 2024.

Looking ahead, Honda will pivot towards launching EVs constructed upon its proprietary e:Architecture platform. Among these offerings, a “mid- to large-size” EV is anticipated to make its debut in the U.S. market in 2025, marking a pivotal moment in Honda’s EV strategy.

Furthermore, Honda has announced a collaboration with Sony to establish a new EV brand, Afeela. The inaugural Afeela model, a stylish sedan, is scheduled to commence production in 2025 at a North American facility, likely one of Honda’s existing plants situated in Ohio.

While Honda initially ventured into developing an affordable EV lineup in partnership with GM, this endeavor was terminated in October, leaving the fate of the project uncertain. The first model, stemming from this cooperative effort, was initially slated for a 2027 release, but Honda has refrained from providing updates on its status.

Ultimately, Honda is charting a path towards an emissions-free future in the U.S., targeting the exclusive sale of zero-emission vehicles, encompassing both electric and hydrogen fuel cell vehicles, by the year 2040. This resolute commitment underscores Honda’s unwavering dedication to sustainability and innovation within the automotive industry.

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