Lamborghini is set to achieve a milestone by surpassing 10,000 unit sales in 2023, marking the first time in the company’s history. The impressive performance in the first half of the year, with 5,341 units delivered, represents a 4.9% increase compared to the same period last year. In 2022, Lamborghini achieved a record sales figure of 9,233 units.
The exceptional sales in 2023 can be attributed to the strong demand for two models: the Urus and the Huracán. Unfortunately, Aventador deliveries ended last year, but the eagerly awaited successor, the Revuelto plug-in hybrid, is set to begin deliveries later this year and is already sold out for the next two years of production.
Both the Urus and Huracán are in high demand and sold out until mid-2024, when the production of both models is scheduled to conclude. Fans of these models can look forward to their plug-in hybrid successors arriving in 2024, with updates for the Urus and a complete redesign for the Huracán.
Stephan Winkelmann, Lamborghini’s CEO, expressed excitement over the remarkable numbers achieved despite having only two models in the lineup. The U.S. remains the largest market for Lamborghini, with 1,625 units sold in the first half of 2023, followed by the U.K. with 514 units and Germany with 511 units.
Winkelmann stated in an interview with Reuters that achieving the target of 10,000 units this year is a feasible goal but emphasized that it is not a mandatory obligation for the company.
Lamborghini’s arch-rival, Ferrari, set a record of 13,221 units delivered in 2022 and is expected to surpass that figure in 2023, partly due to the introduction of the Purosangue SUV.
Frequently Asked Questions (FAQs) about Lamborghini sales
Q: What is Lamborghini’s sales performance in 2023?
A: Lamborghini is on track to surpass annual deliveries of 10,000 units in 2023, which will be the first time in the company’s history. The company delivered 5,341 units in the first half of the year, a 4.9% increase from the same period in the previous year.
Q: Which models are contributing to Lamborghini’s strong sales in 2023?
A: The strong deliveries in 2023 are primarily attributed to the Urus and Huracán models. The Aventador deliveries ceased last year, and the successor, the Revuelto plug-in hybrid, is expected to begin deliveries later this year.
Q: Are there any upcoming models planned by Lamborghini?
A: Yes, plug-in hybrid successors for both the Urus and Huracán models are scheduled to arrive in 2024. The Urus will receive an updated model, while the Huracán will undergo a complete redesign.
Q: Which markets are driving Lamborghini’s sales?
A: The United States remains the largest market for Lamborghini, accounting for 1,625 units in the first half of 2023. The United Kingdom and Germany follow with 514 and 511 units, respectively.
Q: Will Lamborghini reach its target of 10,000 sales in 2023?
A: According to Stephan Winkelmann, Lamborghini’s CEO, delivering 10,000 units this year is a “feasible goal.” However, he emphasized that the company is not “obliged” to reach the target.
More about Lamborghini sales
- Lamborghini Official Website: Lamborghini
- Lamborghini News and Updates: Source
- Lamborghini Sales and Statistics: Source
- Stephan Winkelmann’s Interview with Reuters: Source
- Ferrari Sales Record in 2022: Source