Cadillac has revealed the starting price for its Celestiq electric hatchback, which will be about $340,000. This announcement was made last week by company spokeswoman Melissa Grady Dias, emphasizing that the base price represents a “blank canvas” and that customization options may drive the price even higher.
One of the justifications for this high pricing is the extensive level of personalization offered to customers. Although specific details on customization options have not been fully disclosed, Cadillac has indicated the return of the Cadillac goddess logo on the vehicle’s exterior and cabin. In a recent video, musician and future Celestiq owner Lenny Kravitz was seen exploring various color and trim options.
Cadillac’s customer commission process, referred to as the design process, includes collaboration with an on-call concierge and Cadillac’s designers to achieve the perfect configuration for each buyer. Customers are invited to the new Cadillac House location at the General Motors Global Technical Center in Michigan, either in person or virtually, where they can see where the Celestiq is being manufactured.
Scheduled to begin production in December, the Celestiq will be mostly hand-built at a rate of just 1.2 cars per day, resulting in less than 500 units per year. With deliveries planned for spring 2024, Dias mentioned “extremely high demand,” hinting that latecomers may face significant waiting times.
The Celestiq is built on General Motors’ Ultium EV platform and features a 111-kwh battery, expected to provide around 300 miles of range. It will be equipped with 600 horsepower and can add 80 miles of range in just 10 minutes with a DC fast charger.
The vehicle will also come with an abundance of technology, either as standard or optional features. This includes a 55-inch dashboard-wide digital display, a customizable four-panel glass roof, a 38-speaker AKG sound system, and GM’s Ultra Cruise automated driver-assist feature, which is projected to work on 95% of U.S. roads.
Frequently Asked Questions (FAQs) about Luxury electric hatchback
What is the starting price of the Cadillac Celestiq?
The starting price of the Cadillac Celestiq is approximately $340,000, not including destination charges.
What does the “blank canvas” base price mean?
The “blank canvas” base price refers to the starting price for the Celestiq, which serves as a foundation for personalization. Actual prices may vary based on customization options.
How will customers be able to personalize their Celestiq?
Customers can avail a high level of personalization for their Celestiq. While specific details are yet to be provided, options may include various colors, trim materials, and the return of the Cadillac goddess logo.
How will the customer commission process work?
The customer commission process, also known as the design process, involves customers collaborating with an on-call concierge and Cadillac’s designers to configure their ideal Celestiq. They can also visit the Cadillac House location to see the manufacturing process.
What is the production rate and expected delivery timeline for the Celestiq?
Production of the Celestiq will begin in December, with a limited rate of 1.2 cars per day. As a result, annual production will be less than 500 units. Deliveries are scheduled to start in the spring of 2024.
What are the key features of the Cadillac Celestiq?
The Celestiq is built on General Motors’ Ultium EV platform, with 600 horsepower and a 111-kwh battery providing approximately 300 miles of range. Notable features include a 55-inch dash-wide digital display, a customizable four-panel glass roof, a 38-speaker AKG sound system, and GM’s Ultra Cruise automated driver-assist technology.
More about Luxury electric hatchback
- Cadillac Newsroom: Official newsroom for Cadillac, where you can find the latest updates on the Celestiq flagship and other Cadillac news.
- LinkedIn Announcement: Melissa Grady Dias’ announcement on LinkedIn about the start of customer commissions for the Celestiq.
- Cadillac Celestiq Video: A video featuring musician and future Celestiq owner Lenny Kravitz exploring color and trim options for the car.
- General Motors: Official website of General Motors, the parent company of Cadillac, for more information about the Ultium EV platform and other GM technologies.