Home Auto News Audi TT Production Concludes After a Remarkable 25-Year Run

Audi TT Production Concludes After a Remarkable 25-Year Run

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Audi TT History

The iconic Audi TT has reached the end of its production journey in Germany, marking the completion of 662,762 units over a span of 25 years.

On November 10, the final Audi TT, a TTS coupe, was manufactured, as revealed in an Instagram post by Audi’s official German account, a discovery initially made by Motor1. This final model was showcased alongside the 1996 TT concept car, a first-generation TT convertible, and several second-generation TT models.

An Overview of the Audi TT

The 1995 Audi TT Concept

The Audi TT’s production journey began on February 18, 1998, roughly three years after the initial unveiling of its concept. Spanning over three generations, the latest model was introduced in the 2016 model year.

The TT’s name is a tribute to the Isle of Man TT (Tourist Trophy) race, a prestigious event where the historic brands NSU and DKW, later incorporated into Audi, achieved significant victories with their motorcycles. NSU also used the TT designation for a sporty version of its Prinz coupe.

A hallmark of the original TT was its clean, Bauhaus-inspired design, setting a precedent for Audi’s aesthetic direction in subsequent years. The TT was a pioneer for Audi in several technologies, such as an electronically deployable rear spoiler, a digital gauge cluster, and OLED taillights.

The 2023 Audi TT Roadster Final Edition

In the United States, the Audi TT makes its final bow with the exclusive TT Roadster Final Edition. Limited to just 50 units, this edition features Goodwood Green paint, a color last seen on the first-generation TT, paired with a Palomino Brown leather interior. This interior echoes the original TT’s iconic baseball glove stitch pattern. Equipped with a standard 2.0-liter turbo-4 engine, the Final Edition also boasts performance enhancements like a lowered suspension with magnetic dampers and high-performance summer tires.

Discussions about the TT’s discontinuation date back to 2019. While a successor is not ruled out, it would align with Audi’s commitment to electrification, as the brand plans to exclusively launch electric vehicles starting in 2026. This approach will also influence the future of the R8, which is set to conclude its production after 2023.

Frequently Asked Questions (FAQs) about Audi TT History

When did the production of the Audi TT first begin?

The production of the Audi TT commenced on February 18, 1998, following the introduction of its concept version approximately three years earlier.

What is the significance of the name “Audi TT”?

The name “Audi TT” is derived from the Isle of Man TT (Tourist Trophy) race, a notable event where the brands NSU and DKW, later integrated into Audi, achieved significant success with their motorcycles.

What are some key features introduced in the original Audi TT?

The original Audi TT was known for its Bauhaus-inspired clean styling and introduced several new technologies for Audi, including an electronically deployable rear spoiler, a digital gauge cluster, and OLED taillights.

What is special about the 2023 Audi TT Roadster Final Edition?

The 2023 Audi TT Roadster Final Edition, limited to 50 units in the U.S., features a unique Goodwood Green paint and a Palomino Brown leather interior with a modern take on the original TT’s baseball glove stitch pattern. It includes performance upgrades like a lowered suspension and magnetic dampers.

What does the future hold for Audi’s vehicle production after the TT?

Audi has committed to exclusively launching electric vehicles from 2026 onwards, which will influence the development of any successor to the Audi TT, as well as the future of the Audi R8, whose production ends after 2023.

More about Audi TT History

  • Audi Official Instagram Account
  • Motor1 Article on Final Audi TT
  • Isle of Man TT Race History
  • Audi’s EV Commitment and Future Plans
  • 2023 Audi TT Roadster Final Edition Details

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SarahLovesCars November 27, 2023 - 11:08 pm

That’s sad news, I had a 2nd gen TT, best car I ever owned! Audi’s moving to EVs is cool but will miss these classics.

Mike J. November 28, 2023 - 3:14 am

wow, end of an era with the Audi TT, always loved those cars, sleek design and all. Guess all good things come to an end huh?

TTfanatic November 28, 2023 - 5:05 am

Interesting read! didn’t know the TT name came from the Isle of Man race, really cool piece of trivia there.

GreenTechGuy November 28, 2023 - 2:50 pm

Good move by Audi shifting to EVs, the future is electric after all. Curious to see what the electric TT might look like.


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