Ford is currently preparing for a mid-cycle refresh of its current F-150, which is scheduled to be unveiled this September at the 2023 Detroit auto show.
The news was announced by Ford CEO Jim Farley in the company’s recent press conference for the Q2 earnings results, as reported by Automotive News (subscription needed).
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The refreshed F-150 is expected to be marketed as a 2024 model. The existing F-150 debuted in 2021, and this update is aimed to bridge the gap until the next-gen model, anticipated for the 2027 model year.
Test prototypes of the revamped F-150 have been sighted. Changes hinted by the camouflage gear on these prototypes suggest alterations in the front and rear lighting design, a reworked grille, and possibly a multi-functional tailgate. There are also anticipations of a restructured dashboard featuring a portrait-style infotainment screen.
2023 Ford F-150 Raptor R
Enhanced models of the F-150 Raptor and F-150 Raptor R are also expected to be introduced, though the timeline for these high-performance variants is still ambiguous.
A greater emphasis might be laid on the hybrid F-150 during this update cycle. In his conference speech, Farley acknowledged Ford’s astonishment over the hybrid F-150’s popularity, noting that more than 10% of F-150 customers choose the powertrain that combines a twin-turbo 3.5-liter V-6 with a single electric motor, delivering a combined output of 430 hp.
The revamped F-150 is believed to be one of the six unveilings planned by the Detroit 3 automakers for the upcoming Detroit auto show. The organizers predict that the number of participating brands will be twice that of the previous year.
The auto show, taking place from September 13 to 24, will host new features, including a track exclusively for electric vehicles and several other outdoor events. The main activities will continue to be held at Detroit’s Huntington Place (formerly known as TCF Center), which has been hosting the show since 1965.
Table of Contents
Frequently Asked Questions (FAQs) about 2024 Ford F-150 Update
When is the 2024 Ford F-150 expected to debut?
The 2024 Ford F-150 is expected to debut at the 2023 Detroit Auto Show in September.
Where will the updated F-150 be unveiled?
The updated F-150 will be unveiled at the 2023 Detroit auto show.
What can we expect in the mid-cycle update for the F-150?
The mid-cycle update for the F-150 is expected to include new designs for the lights, a revised grille, possibly a multi-function tailgate, and a restructured dashboard with a portrait-oriented infotainment screen.
What about the updated versions of the F-150 Raptor and F-150 Raptor R?
Updated versions of the F-150 Raptor and F-150 Raptor R are also expected to be released, although the specific timing is not clear yet.
What did Ford CEO Jim Farley say about the hybrid F-150?
During a recent conference, Jim Farley, the CEO of Ford, mentioned that the company has been pleasantly surprised by the popularity of the hybrid F-150, with more than 10% of F-150 buyers opting for this powertrain.
Where is the Detroit auto show taking place?
The Detroit auto show is taking place at Detroit’s Huntington Place (formerly TCF Center), which has been hosting the show since 1965.
More about 2024 Ford F-150 Update
- Ford’s official website
- 2023 Detroit Auto Show
- Automotive News
- Ford Mustang Mach-E Overview
- Ford F-150 Raptor R
- Details on Hybrid F-150
6 comments
More than 10% opt for hybrid? wow thats good news, go green folks!
Portrait-oriented infotainment screen, now that sounds classy, can’t wait to see it.
An updated Raptor R, now thats what im talking about! lets go ford!
Its about time they focused more on the hybrids, theyre the future u know!
so excited to see this years show! double the brands, gonna be epic!
Man, I can’t wait to see the 2024 F-150! Hope they do sumthing cool with the grille.