Ford has expanded access to its acclaimed Bronco Off-Roadeo, now inviting the public to take the wheel of its renowned Bronco SUV for an immersive off-road training experience.
Initially launched in 2021, the Bronco Off-Roadeo was an exclusive offering for owners of the latest Ford Bronco and Bronco Sport models. In a significant shift, Ford has introduced a new four-hour session open to individuals who do not own a Bronco, available at the Off-Roadeo venues in Nevada, Texas, and Utah.
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An important note for prospective participants without a Bronco: there will be an admission fee. The cost begins at $795 for each vehicle, which can accommodate the driver and three additional passengers. Meanwhile, those possessing any model of the Bronco from 2021 onwards, the 2022 or newer Bronco Raptor, the Bronco Sport Badlands or First Edition from 2021 or 2022, or the latest 2023 Bronco Sport are entitled to the course without charge. Participants are expected to manage their own lodging and transportation expenses.
The program includes the provision of a Bronco for driving exercises on meticulously selected off-road courses that promise to challenge and entertain, accompanied by professional instruction, demonstrating the vehicle’s capabilities to both enthusiasts and potential buyers.
Ford Bronco Off-Roadeo
For those without their own Bronco, the condensed course spans four hours, while Bronco owners have the option to engage in an extensive one-and-a-half-day program. The curriculum is designed to be comprehensive, offering insights into the Bronco’s advanced off-road technology such as Trail Control, the Terrain Management System, and G.O.A.T. modes, as well as fundamental off-road driving techniques.
In addition, Ford conducts specialized driving schools for aficionados of its other high-performance models. This includes the ST SUV Experience for those with an Edge ST or Explorer ST, available in Utah and North Carolina. Furthermore, the F-150 Raptor Assault Experience is held at the Ford Performance Racing School in Utah, while Mustang Dark Horse owners can participate in the Dark Horse Track Attack at the Charlotte Motor Speedway in Concord, North Carolina.
Frequently Asked Questions (FAQs) about Bronco Off-Roadeo
Who is eligible to participate in the Bronco Off-Roadeo?
The Bronco Off-Roadeo is now open to the general public, not just owners of the current-generation Ford Bronco and Bronco Sport.
What is the cost to attend the Bronco Off-Roadeo for non-Bronco owners?
Non-Bronco owners will have to pay an entry fee starting at $795 per vehicle, which includes the driver and up to three guests.
Are there any additional costs participants should be aware of?
Yes, all participants are responsible for their own hotel and travel expenses.
What will participants learn in the Bronco Off-Roadeo course?
Participants will receive hands-on coaching in off-roading skills, learn about the Bronco’s off-road tech features like Trail Control, the Terrain Management System, and the G.O.A.T. driving modes, and practice off-roading basics.
Is there a different program for Bronco owners compared to the general public?
Bronco owners can sign up for a more extensive day-and-a-half course, while the program for non-owners is a four-hour course.
Does Ford offer driving schools for other vehicle models?
Yes, Ford also runs the ST SUV Experience for Edge ST and Explorer ST owners, the F-150 Raptor Assault Experience, and the Dark Horse Track Attack for Mustang Dark Horse owners.
More about Bronco Off-Roadeo
- Bronco Off-Roadeo Experience
- Ford Performance Racing School
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- Ford Bronco Features
- ST SUV Experience
- F-150 Raptor Assault
- Mustang Dark Horse Track Attack