Lancia, the iconic Italian carmaker, is reviving its brand with the launch of three electric vehicles – the redesigned Ypsilon, a modern Delta, and a new flagship model. The revival is part of Lancia’s focus on sustainability, aiming to use environmentally friendly materials for at least 50% of all surfaces in their cars. To mark this resurrection, a concept will be revealed during the Milan Design Week to showcase their commitment to building modern and green cars. This will be a strong statement from the automaker as it strives to reinvent itself and bring its story into the future.
The launch of Lancia’s all-new electric Delta flagship is yet another example of the brand’s commitment to reviving its identity and providing its customers with a modern and forward-thinking vehicle. The Delta’s combination of classic design features and cutting-edge electric powertrain gives drivers the best of both worlds, making it the perfect car for modern road warriors. The launch of the electric Delta promises to be the latest success in Lancia’s brand revival and should continue the company’s streak of exciting new offerings.